| Title | The Bullet |
| Title (original language) | Patronen |
| Agency | Tempel |
| Campaign | Moonshine has a slight taste of organized crime - OAS |
| Advertiser | OAS |
| Brand | OAS / Swedish Social Ministry |
| Posted | December 1999 |
| Product | Public Interest |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Moonshine has a slight taste of organized crime. |
| Tagline (original language) | Hembränt har en liten bismak av den kriminella världen. |
| Story | A man ends up with bullets his mouth after a sip of moonshine. The tag line is: moonshine has slight taste of organized crime. |
| Philosophy | Use the strongest possible image to show the connection between illegal aclohol and organized crime. |
| Problem | People don't know that the people who smuggle in illegal alcohol are organized criminals, dealing with other things as well. Drugs, weapons, etc. |
| Media Type | Television |
| Length | |
| Market | Sweden |
| Copywriter | Anders Tempelman |
| Art Director | Olle Mattson |
| Agency Producer | Lasse Pettersson |
| Director | Jonas Åkerlund |
| Director of Photography (DOP) | Erik Broms |
| Production Company | Pettersson & Åkerlund |