| Title | Learn Hundreds of Ways to Make People Moan |
| Agency | Bandujo |
| Campaign | Preparing Legends Every Day |
| Advertiser | The French Culinary Institute |
| Brand | The French Culinary Institute |
| Posted | November 2005 |
| Product | Culinary School |
| Business Sector | Food |
| Tagline | Pursue your Passion |
| Story | The French Culinary Institute is one of the worlds most prestigious culinary schools, but competition in the industry continues to heat up. To maintain and expand its leadership position, our challenge was to reposition the brand to communicate the innovative and leading edge approach to culinary education that the FCI is known for. Through bold typography, motion imagery and edgy copy, our campaign sizzles with the passion and energy of the school, its legendary staff and intense training, and the dreams of its students. The campaign will include TV, print, outdoor and radio. |
| Media Type | Magazine |
| Market | United States |
| Executive Creative Director | Bob Brothers |
| Executive Creative Director | Shawn Kelly |
| Art Director | Ryosuke Matsumoto |
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