Title | SportsCenter Emoji-Fied |
Agency | Leo Burnett Tailor Made |
Campaign | SportsCenter Emoji-Fied |
Advertiser | Samsung |
Brand | Samsung Galaxy S9 |
Date of First Broadcast/Publication | 2019 |
Business Sector | Mobile Telephones & tablets |
Philosophy | Samsung launched the Galaxy S9 smartphone with an innovative app that transforms anyone into a personalized emoji. To show this innovation, we had an intervention on ESPN's SportsCenter and transformed the anchors into emojis. Live. In other words, for the first time ever, the most-watched sports program in the world was presented by emojis. An innovative way for Samsung to launch a product in an entertaining way. |
Media Type | Digital |
Length | |
Account Manager | Raphael Chiorino |
Chief Creative Officer | Marcelo Reis |
Art Director | Breno Ribeiro |
Art Director | Ivan Loos |
Production Company | Animuz |
Media Placement | ESPN |
Creative Vice President | Wilson Mateos |
Creative Director | Pedro Utzeri |
Creative Director | Vinicius Stanzione |
Copywriter | Fabio Nagano |
Copywriter | Henrique Zirpoli |
Agency Producer | Dudi Ciampolini Bourroul |
Editor | Chrystian Danucalov |
Editor | Jack La Noyée |
Editor | Matheus Basilio |
Account Lead | Fabio Brito |
Account Director | Mariana Nunes |
Client | Loredana Sarcinella |
Agency Production Director | Maria Fernanda Moura |
Media Vice President | Andrea Hirata |
Media Director | Heloisa Goldman |
Media Manager | Alexandre Suzuki |
Media | Thais Miranda |