| Title | Perceptions |
| Agency | BBDO Atlanta |
| Campaign | Special Olympics |
| Advertiser | Irish Sports Council |
| Brand | Special Olympics |
| Posted | June 2003 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | Black and white photographs showcasing Special Olympic athletes. |
| Philosophy | Showcase athletes and their individual and collective triumphs to engage and inspire the audience to get involved through volunteering and/or making financial contributions to Special Olympics. |
| Problem | Increase Special Olympics volunteerism and financial donations. |
| Media Type | Magazine |
| Market | United States |
| Executive Creative Director | Bill Pauls |
| Art Director | Rich Wakefield |
| Copywriter | Mike Weidner |
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