Title | Ikea Bigger Storage Ideas |
Agency | Ogilvy Germany |
Campaign | Ikea Bigger Storage Ideas |
Advertiser | IKEA |
Brand | IKEA |
Posted | June 2008 |
Business Sector | Drugstores, Specialty Stores |
Problem | Germany's flats and apartments are full of them: messy corners. That's why the world famous home furnishings chain store IKEA offers boxes and drawers in all shapes and sizes. IKEA Frankfurt asked us to promote their storage solutions downtown in the city to generate 1. attention 2. response (via postcards) 3. traffic to the stores |
Media Type | Outdoor/Out of Home |
Market | Germany |
Creative Director | Lars Huvart |
Copywriter | Lars Huvart |
Creative Director | Thomas Hofbeck |
Art Director | Kerstin Eberbach |
Art Buyer | Fabian Schrader |
Account Supervisor | Marcello Bisello |
Account Supervisor | Sascha Riedel |
Advertiser's Supervisor | Jens Helfrich |
Graphic Designer | Kerstin Eberbach |