Lars Huvart
Creative Director at Ogilvy Germany
Frankfurt am Main, Germany
TitleIkea Bigger Storage Ideas
Agency
Campaign Ikea Bigger Storage Ideas
Advertiser IKEA
Brand IKEA
PostedJune 2008
Business Sector Drugstores, Specialty Stores
Problem Germany's flats and apartments are full of them: messy corners. That's why the world famous home furnishings chain store IKEA offers boxes and drawers in all shapes and sizes. IKEA Frankfurt asked us to promote their storage solutions downtown in the city to generate

1. attention

2. response (via postcards)

3. traffic to the stores
Media Type Outdoor/Out of Home
Market Germany
Creative Director
Copywriter
Creative Director
Art Director
Art Buyer
Account Supervisor
Account Supervisor
Advertiser's Supervisor
Graphic Designer

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