| Title | Chamber Of Fear |
| Agency | R/GA |
| Campaign | Chamber Of Fear |
| Advertiser | Nike |
| Brand | Nike |
| Posted | June 2005 |
| Product | Footwear |
| Business Sector | Sneakers / Athletic Footwear |
| Story | To bring to life the 'LeBron James in Chamber of Fear' offline campaign, we created an interactive replica of the chamber from hand-drawn illustrations. Users were enticed to explore the five chambers with a scroll bar and mini advergame, while learning about the attributes of the Lebron-inspired shoe. We produced the assets digitally from the television shoot and created a print poster of the Chamber of Fear for winners of an online advergame contest. |
| Media Type | Digital |
| Market | United States |
| More Information | awards.web.rga.com/2005/chamber_of_fear_lj.html |
| Art Director | Chris Dowling |
| Copywriter | Jason Marks |
| Copywriter | Scott Tufts |
| Designer | Mikhail Gervits |
| Designer | Joseph Cartman |
| Technical Director | Chuck Genco |
| Producer | Matt Howell |
| Producer | Shawn Natko |
| Director | Todd Kovner |
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