Title | NAverse |
Agency | Havas Play |
Campaign | NAverse |
Advertiser | Narcotiques Anonymes |
Brand | Narcotiques Anonymes |
Date of First Broadcast/Publication | 2022 |
Business Sector | Anti-Drug/Alcohol/Tobacco Message |
Story | Shame is the first reason why drug users avoid Narcotics Anonymous meetings. To help them overcome this feeling, we designed the project NAVerse. The first Narcotics Anonymous meeting in the Metaverse. |
Media Type | Case Study |
Length | |
Agency | Havas |
President | Stéphane Guerry |
Vice President | Frédéric Saint Sardos |
Emmanuel Quéré | |
Director | Hadrien Fière |
Chief Creative Officer | Fabrice Plazolles |