Title | Crush Hour |
Agency | Ogilvy |
Campaign | Crush Hour |
Advertiser | Europcar |
Brand | Autoliberté Europcar |
Date of First Broadcast/Publication | 2010 / 11 |
Business Sector | Car & Utility Rentals |
Philosophy | With the new service Autoliberte from Europcar, renting a car became so easy that having it own car became totally pointless. We highlight this point in a humorous way: pranking innocent people with hidden cameras, making them believe that thei cars have been crushed by an obscure fake authority |
Media Type | Case Study |
Post Production | Nightshift |
Music | Studio Appollos |
Sound Production | Teleski |
Production Company | Moonwalk |
Director | Gustav Johansson |
Agency Producer | Antoine Bagot |
Copywriter | Benjamin Dessagne |
Art Director | Emmanuel Bougneres |
Executive Creative Director | Chris Garbutt |