Title | #TURNTOCOLD |
Agency |
Saatchi & Saatchi NY
|
Campaign |
#TURNTOCOLD
|
Advertiser |
Procter & Gamble
|
Brand |
Tide
|
Posted | June 2022 |
Business Sector | Cleaning Products, Soaps, Detergents
|
Media Type |
Case Study
|
Length | |
PR Agency |
MMK
|
Art Director |
Eric Rutherford
|
Art Director |
Preethi Balakrishnan
|
Copywriter |
Kelsey Boylan
|
Chief Creative Officer |
Daniel Lobatón Morey
|
Music Composer |
Alexis Estiz
|
Music Composer |
Dario Calequi
|
Creative Director |
Lauren Varvara
|
Creative Director |
Adrian Chan
|
Creative Director |
Hunter Simms
|
Creative Director |
Thompson Harrell
|
Creative Director |
Michael Limbert
|
Director of Photography (DOP) |
Damian Acevedo
|
Director of Photography (DOP) |
Toby Irwin
|
Director of Photography (DOP) |
Jo Willems
|
Director |
Aaron Stoller
|
Editor |
Jeff Ferruzzo
|
Executive Producer |
Holly Vega
|
Executive Producer |
Sila Soyer
|
Executive Producer |
Dani Stoller
|
Producer |
Ali Whitaker
|
Producer |
Danielle Hallack
|
Producer |
Erika Freijo
|
Producer |
Lupita Alvarez
|
Producer |
Mala Vasan
|
Account Executive |
Sophie Huston
|
Account Executive |
TJ Daigler
|
Account Supervisor |
Anna James
|
Account Supervisor |
Guillermo Betancourt
|
Assistant Editor |
Max Hoffman
|
Chief Executive Officer (CEO) |
Andrea Diquez
|
Head of Production |
Sean Moody
|
Project Manager |
Jenna Schellhause
|
Senior Art Director |
Eduardo Lundardi
|
Senior Art Director |
Mo Philopos
|
Senior Copywriter |
Rich Whelchel
|
Senior Copywriter |
Eric Hahn
|
Senior Creative |
Derrick Ellis
|
Account Executive, Brand Management |
Jessica Cooper
|
Account Executive, Brand Management |
Lauren Lacroix
|
Account Supervisor, Earned Media |
Nicole Tarko
|
Account Supervisor, Influencer Marketing |
Clare Redway
|
Account Supervisor, Influencer Marketing |
Lauren Kaplan
|
Account Supervisor, Project Management |
Alyssa Bowie
|
Assistant Account Executive |
Claire Lancaster
|
Assistant Account Executive |
Sosun (Wahab) Tarin
|
Associate |
Daniel Dideriksen
|
Associate Account Director |
Sadia Ashraf
|
Associate Director of Media |
Justin Bracco
|
Associate Director of Media |
Patrick McGuinness
|
Associate Director of Media |
Matt O'Shea
|
Associate Strategist |
Luna Perez
|
Audio Assist |
Brian Battersby
|
Audio Coordinator |
Cameron McGarry
|
Brand Director |
Alex Perez
|
Brand VP |
Amy Krehbiel
|
Celebrity Talent Acquisition |
Alex Hanono
|
Celebrity Talent Acquisition |
Amanda Levine
|
Celebrity Talent Acquisition |
Basia Wojcik
|
Celebrity Talent Acquisition |
Brad Griffiths
|
Celebrity Talent Acquisition |
Hallie Herrmann
|
Celebrity Talent Acquisition |
Lori Golden
|
Celebrity Talent Acquisition |
Valerie Holmes
|
Celebrity Talent Acquisition |
Will Ober
|
Celebrity Talent Acquisition |
The Marketing Arm
|
Chief Creative Officer |
Paul Bichler
|
Chief Operating Officer (COO) |
Sarah Beaumont
|
Colorization |
Company 3
|
Communications Director |
Rotha Penn Brauntz
|
Communications Manager |
Henry Molski
|
Music Composer |
Lonnie Jordan
|
Creative Dir Commercial Audio/Mixer/Sound Designer |
Steve Perski
|
Director Digital Experience |
Alan Lin
|
Director, Advertising Production |
Paul Chick
|
Post Production |
Arcade Edit
|
Executive Director, Earned Media |
Sarah Baker
|
Flame Assistant |
Mark Popham
|
VFX Artist |
Bryan Rosenblum
|
VFX Artist |
Tristan Wake
|
Group Senior Vice President, Consumer Practice & Agency Marketing |
Laura Brinker
|
Group Senior Vice President, Director, Talent & Partnerships |
Marissa Festante
|
Group Senior Vice President, Strategy & Innovation |
Diana Sfera
|
Head Of Commercial Color |
Tim Masick
|
Manager |
Conner Viers
|
Managing Account Supervisor |
James Talamo
|
Managing Director, Purpose |
Jessica Mendelowitz
|
Media Director |
Tracy Suer
|
Media Manager |
Lauren Lasson
|
Mix |
Harbor Pictures
|
Music Creative Director |
Alexis Estiz
|
Partner/Managing Director |
Shawn Lacy
|
Planning Director |
Nayantara Mukherji
|
Production Designer |
Alexis Ross
|
Production Designer |
Dan Butts
|
Project Lead |
Tonya Hornsby
|
Senior Account Executive |
Baylee Newman
|
Senior Account Supervisor |
Jennifer McGill
|
Senior Account Supervisor, Brand Management |
Noomi Grootens
|
Senior Account Supervisor, Earned Media |
Thomas LaBelle
|
Senior Audio Producer |
Lauren Boyle
|
Senior Brand Director |
Jennifer Maxwell
|
Senior Brand Manager |
Bethany Kasper
|
Senior Brand Manager |
Molly McGuire
|
Senior Business Affairs Manager |
Lisa Rimmer
|
Senior Colorist |
Damien Vandercruyssen
|
Senior Director |
Jordan Futscher
|
Senior Manager |
Rob Sipniewski
|
Senior Post-production Producer |
Andrew Cravotta
|
Senior Producer, Short Form |
Kevin Breheny
|
SVP, Brand Business |
Samantha Halpern
|
Senior Vice President, North America Fabric Care |
Aga Orlik
|
Shopper Agency |
Saatchi & Saatchi X
|
Social Editor |
Steven Reglis
|
Sports & Entertainment |
MKTG Services
|
SVP / Group Account Director |
Caitlin Reynolds
|
VP BBIC |
Kimberly Doebereiner
|
VP, Brand Management |
Melissa Chua
|
VP, CPG |
Chloe Kivestu
|
VP, Earned Media |
Patricia Jones
|
VP, Project Management |
Tina Khiatani
|
VP Creative Director |
Casey Lissau
|
VP, group account director |
Jen Brotman
|