| Title | Hey! He is not a kid (Board) |
| Agency | VML Lima |
| Campaign | Hey! He is not a kid |
| Advertiser | Club Alianza Lima, Nike, Gatorade and Hyundai |
| Brand | Club Alianza Lima, Nike, Gatorade and Hyundai |
| Posted | June 2024 |
| Business Sector | Others |
| Philosophy | In Peru, more than 280.000 minors received sexual propositions online and over half of a million met an adult in person, without the knowledge of their parents. That's why we hacked one of the most important matches of Alianza Lima, the most popular football club in Peru, to show how easy an adult can substitute a kid online. The action went viral and start a conversation about grooming and sexual harasment in Peru. |
| Media Type | Case Study |
| Length | |
| Copywriter | Erick Gómez Leitón |
| Account Executive | Enrique Manuel Rivera Duque |
| Copywriter | Andrés Aranguren |
| Copywriter | Yoshiro Zurita |
| Copywriter | Carlos Márquez |
| Art Director | Hitoshi Hiromoto Nako |
| General Creative Director | Jairo Rubiano |
| Art Director | Diana Tamayoshi |
| Copywriter | Diego Figueroa |
| Account Director | Angel Larrea |
| Chief Executive Officer (CEO) | Paul Thorndike |
| Chief Executive Officer (CEO) | Eduardo Grisolle |
| Chief Creative Officer | Cristian Sanchez |
| Deputy Regional Chief Creative Officer | Dany Minaker |
| Global Chief Creative Officer | Debbi Vandeven |
| Deputy Chief Creative Officer | Rafael Pitanguy |
| Regional Chief Creative Officer | Nino Goldberg |
| Deputy Regional Chief Creative Officer | Sebastian Tarazaga |
| Editor | Brando Guerra |
| Executive Producer | Melissa Perales |
| Head of Content | Augusto Landauro |
| VP, Strategy | Víctor Garzón |
| Trainee | Matías Moya |
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