Xbox Game Pass - "The Everyday Tactician"

McCann London

McCann London London, United Kingdom

390

Title	The Everyday Tactician
Agency	McCann London
Campaign	The Everyday Tactician
Advertiser	Microsoft XBOX
Brand	Xbox Game Pass
Date of First Broadcast/Publication	2023
Business Sector	Video Games/Consoles
Media Type	Case Study
Length	135 seconds
Sound	Wave Studios
Creative Director	Sanjiv Mistry
Advertising Manager	Michael Flatt
Creative Director	Jamie Mietz
Chief Creative Officer	Rob Doubal
Director of Production	Jack Bayley
Producer	Sarah Hall
Chief Creative Officer	Laurence Thomson
Photographer	Jack Bradley
Chief Executive Officer (CEO)	Polly McMorrow
Creative Director	Jacob Bjordal
Creative Director	Jim Nilsson
Business Director	Tom Oliver
Head of Design	Lisa Carrana
Director	Josh Exell
Director	Luke Exell
Strategy Director	JJ Bender
Account Manager	Sasha Semple
Strategist	Alex Passingham
Motion Graphics	Joe Walmsley
Sound Producer	Katie Buxton
Design Director	Max Henderson
Advertising Manager	Mohan Gehlot
Advertising Manager	Chris Lewis
Advertising Manager	Radoslav Marinov
Creative Team	Elliot Lee
Account Director	Luke Brocklehurst
Account Manager	Caitlin Wheeler
Project Manager	Annie Imam
Designer	Lexie Hoskins
CONTENT MANAGER	Katie Calderwood
Business Affairs Manager	Clare Betts
Producer	Nordie Childs
Sound Engineer	Beresford Cookman
Production Company	Craft London
Production Company	McCann Content Studios
Production Company	Exell Films