Title | Run For Each Other |
Agency | Levity Creative |
Campaign | Run For Each Other |
Advertiser | ON Run |
Brand | ON |
Date of First Broadcast/Publication | 2022 / 7 |
Business Sector | Sneakers / Athletic Footwear |
Philosophy | As the eighteenth edition of the World Athletics Championships in Eugene, Oregon, takes place this week, a new campaign by Swiss sportswear company, On, celebrates the transformative power of team spirit, shared values and fellowship - even for athletes who compete as individuals. The campaign is led by a 90 second film which captures the journey of mutual trust between eleven elite track runners and members of acclaimed professional running club On Athletics Club (OAC), ahead of their solo races at the 2022 World Athletics Championships. At is heart the campaign is based on the insight that “no matter how good a runner you are, you will always be better with a team” The On Athletics Club is an all-star team of 11 determined middle-distance athletes recruited and coached by three-time Olymoisan Dathan Ritzenhein. Based ata full-time training facility located in Boulder, Colorado - they eat, sleep and breathe running. Each athlete with their own outstanding history of titles, awards and wins, but on a collective mission to succeed as a team. |
Media Type | Digital |
Length | |
Market | Switzerland |
More Information | https://www.on-running.com/en-ch/on/team-oac |
Advertising Manager | Feliciano Robayna |
Advertising Manager | Gessica Giullini |
Production Company | Akkurat Studios |
Production Company | HPLA |
Director | Mischa Meyer |
Executive Producer | Rocco Kopecny |
Executive Producer | Ryan Hahn |
Producer | Abi Perl |
Executive Producer/Creative Director | Colin Leary |
Creative Director | Oliver DeVitre |
Director of Photography (DOP) | Maz Makhani |
Still photographer | Jason Houston |
Editing Company | Cabin Edit |
Editor | Mischa Meyer |
Music | RWDY Music |
Music Composer | Matthias Biermann |
Music Composer | Sebastian Pille |