Title | New Bottle. Same Sprite |
Agency | Majority |
Campaign | New Bottle. Same Sprite |
Advertiser | Coca-Cola Company |
Brand | Sprite |
Date of First Broadcast/Publication | 2022 / 8 |
Business Sector | Soft Drinks, Tonics |
Philosophy | When you change the iconic color of your bottle, you hire the best colorist. Apache’s Quinn Alvarez worked on the new Sprite campaign featuring NBA stars Trae Young of the Atlanta Hawks and Anthony Edwards of the Minnesota Timberwolves that introduces the world to their crystal clear bottle. Switching from green to clear made Sprite’s bottles a different, and arguably better, kind of green – the clear plastic is easier to recycle. The bottle may be different, but it’s still the same Sprite you love. |
Media Type | Television |
Length | |
Actor / Celebrity | Trae Young |
Actor / Celebrity | Anthony Edwards |
Advertising Manager | Atira Rochester |
Client Creative Director | A.P. Chaney |
Advertising Manager | Rebecca Smith |
Advertising Manager | Chris Keyes |
Advertising Manager | Melissa Altman |
Advertising Manager | Terika Fasakin |
Founder & CEO | Omid Farhang |
Founding Partner / CMO | Jorge Hernandez |
Associate Creative Director | Micöl Rankin |
Associate Creative Director | Nico Giarrano |
Agency Producer | Christine Presto |
Associate Account Director | Snigdha Villasencio |
Production Company | Smuggler |
Director | Tony Yacenda |
Executive Producer | Sue Yeon Ahn |
Head of Production | Alex Hughes |
Producer | Rachel Perkins |
Post Production | Cosmo Street |
Editor | Justin Trovato |
Assistant Editor | Chris Rentie |
Editorial Producer | Erica Headley |
Editorial Head of Production | Marie Mangahas |
Editorial Company Executive Producer / Managing Partner | Yvette Cobarrubias |
Colorization | Apache Digital |
Digital Intermediate Colorist | Quinn Alvarez |
Color Assist | Kevin Sian |
Color Assist | Angie Batz |
Color Senior Producer | Christina Caldwell |
Head of Production, Color | Stefanie Schaldenbrand |
Executive Producer Color | Anderson LaRue |
VFX Company | Mathematic |
VFX Artist | Dan Karp |
Sound | Beacon Street Studios |
Sound | Leslie DiLullo |