| Title | Big Bad Ad |
| Agency | Full Stop |
| Campaign | Big Bad Ad |
| Advertiser | Derayah |
| Brand | Derayah |
| Date of First Broadcast/Publication | 2010 / 10 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | Derayah: the first investment supermarket in the Middle East |
| Philosophy | Advertising for financial institutes in the Middle East - such as banks and brokerage firms - uses BIG words and BIG images that together make little sense, and leave the average Mohamed baffled. |
| Media Type | Television |
| Director | Omar Hilal |
| Production Company | Omar Hilal |
| Creative Director | Kamel Elthahiry |
| Copywriter | Omar Hilal |
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