Lifewise - "The house of cars 3"

DDB Group Aotearoa

DDB Group Aotearoa Auckland, New Zealand

2267

Title	The house of cars 3
Agency	DDB Group Aotearoa
Campaign	The House Of Cars
Advertiser	Lifewise
Brand	Lifewise
Date of First Broadcast/Publication	2018 / 12
Business Sector	Charities, Foundations, Volunteers
Tagline	The house of cars
Story	For hundreds of Aucklanders, their house is a car. They are the city’s hidden homeless. You probably won’t see them begging on the street. They often have jobs. Their children go to school. They simply can’t afford housing. But the charity Lifewise has secured funding to rent get them into housing, by renting homes for them from private landlords. In order to encourage these landlords to open their homes, DDB Group, New Zealand, created The House of Cars – and interactive installation that lets people feel what life is like in a car, through film, audio and interactive screens. Ambient advertisement created by DDB, New Zealand for Lifewise, within the category: Public Interest, NGO.
Media Type	Print
Creative Director	Rory Mckechnie
Art Director	Zac Lancaster
Chief Creative Officer	Damon Stapleton
Chief Creative Officer	Shane Bradnick
Executive Producer	Mark Foster