| Title | Sans le poids de la pauvreté et de l’exclusion, c’est fou comme on peut s’élever. |
| Title (original language) | Rise Up |
| Agency | Rethink Communications Inc. |
| Campaign | Sans le poids de la pauvreté et de l’exclusion, c’est fou comme on peut s’élever. |
| Advertiser | Centraide |
| Brand | Centraide du Grand Montréal |
| Date of First Broadcast/Publication | 2022 / 5 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | Poverty and exclusion are a daily matter for many of us. By releasing some of the burden people carry, Centraide helps to elevate and bring hope. |
| Media Type | Television |
| Length | |
| Advertising Manager | Claude Pinard |
| Advertising Manager | Julie Gagné |
| Advertising Manager | Léa Campinos |
| Executive Creative Director | Nicolas Quintal |
| Creative Director | Maxime Sauté |
| Creative Team | Vicky Morin |
| Creative Team | Dominique Audet |
| Creative Team | Maxime Sauté |
| Creative Team | Xavier Blais |
| Strategist | Suzy Truong |
| Director | Olivier Staub |
| Production Company | Les Enfants |
| Producer | Stephanie Beaudin |
| Editor | Paul Jutras |
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