Barclay's Women Football League - "The Unstoppable BWSL Continues"

Dark Horses

Dark Horses London, United Kingdom

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Title	The Unstoppable BWSL Continues
Agency	Dark Horses
Campaign	The Unstoppable BWSL Continues
Advertiser	The Football Association (FA)
Brand	Barclay's Women Football League
Date of First Broadcast/Publication	2022 / 9
Business Sector	Sports Teams, Sports Events
Story	After the Lionesses won Euro 2022, women’s football has never been more popular. To keep momentum going and remind fans of the drama unfolding every week in the WSL, we created a season launch campaign showing the women’s game as one unstoppable journey. Capturing the excitement of a season in 30 seconds, we used 129 clips and stills that were individually rotoscoped and cut out. These were then pieced together into an animated collage combining multiple animation techniques, graphic design and stop motion. The result: a rich, multi-layered edit that dynamically tracked passages of play while representing the entire WSL.
Media Type	Television
Length	30 seconds
Production Company	Electric Theatre Collective
Post Production	Electric Theatre Collective
Executive Creative Director	Steve Howell
Creative Director	Josh Pearce
Agency Producer	Andy Walsh
Sound Design Company	Wave
Creative Team	Hannah Rendell
Creative Team	Lara Hallam
Business Director	Caroline McCulloch
Account Manager	Mike Warren
Director	Ewan Jones Morris
Production Company Producer	Andy Salem