Arnette - "Post Malone & Arnette"

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Brand: Arnette
Country: United States

Advertiser: Arnette

Title	Post Malone & Arnette
Campaign	Post Malone & Arnette
Advertiser	Arnette
Brand	Arnette
Date of First Broadcast/Publication	2019 / 10
Business Sector	Eyewear
Philosophy	Chapeau Studios Helps Create Unconventional Campaign for Post Malone & Arnette Post Malone has quickly become a celebrated artist worldwide and staple of modern pop culture - with multiple high-profile award wins and massive audiences who gravitate toward his true originality. To highlight the much-anticipated collaboration, Arnette tapped director Yoni Lappin who collaborated with Chapeau Studios to create a unique two chapter campaign set in a surrealistic desert artscape. The branded music video was rolled out in two parts, with the just-launched second chapter picking up where the last left off -- flowing through an isolated desert environment where numerous Post Malones coexist, often within the same frame, each sporting different eyewear from the collection. To bring this reflective vision to life, Chapeau Studios’s Ben Looram and Camera Control’s Simon Wakley brought motion control expertise to Yoni Lappin’s shoot. The Chapeau Studios team then seamlessly united the motion control shots and enhanced the scenery with color, mirrors, and fauna to create Yoni Lappin’s surreal illusion with a nod to 90s style. Arnette first announced Malone as brand ambassador in May 2019, fronting the Streetstyle and Sustainable Collections centered around eco-friendly practices, bio-based plastic and recycled elastane pouches. An extension of their successful alliance, the duo also teamed up for a unique offering of Post Malone Signature Style sunglasses, a range of three new shades “as bold and unconventional as the man himself.”
Media Type	Branded Content
Length	62 seconds
Director	Yoni Lappin
Production Company	RSA Films
Digital Production/VFX/Post	Chapeau Studios
On Set VFX Supervisor	Ben Looram
Senior Creative	Lauren Mayer-Beug
Senior Post Producer	Lauren Stepan
Post-production Producer	Chris Almerico
Compositing Artist	Francisco Garcia Nava
Flame Artist	Clarke Rives
Post-production Producer	Jesse Hoy
Motion Control	Camera Control
Drone Operator	Simon Wakley