Turkish Alzheimer Association - "We Won't Forget"

TBWA\Istanbul

TBWA\Istanbul Istanbul, Turkey

1431

Title	We Won't Forget
Agency	TBWA\Istanbul
Campaign	We Won't Forget
Advertiser	Turkish Alzheimer Association
Brand	Turkish Alzheimer Association
Posted	March 2019
Business Sector	Public Safety, Health & Hygiene
Story	Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide.
Media Type	Case Study
Length	49 seconds
Advertising Agency	TBWA\Istanbul
Chief Creative Officer	Ilkay Gurpinar
Creative Director	Arkın Kahyaoğlu
Art Director	Mehmet Metin
Art Director	Önder Dündar
Copywriter	Ufuk Işık
Copywriter	Vehbi Bozdağ
Copywriter	Halil Gökhan Tuna