Title | Hailstorm in Istanbul |
Brief | When a major hailstorm hit Istanbul in 2017, many vehicles were badly damaged. So, when the meteorologists warned people of a coming hailstorm the following year, residents protected their cars with draped carpets. Ikea saw an opportunity and with the aid of some price tags turned carpeted cars into an ambient ad, supported by traditional and social media. |
Agency | TBWA\Istanbul |
Campaign | Hailstorm in Istanbul |
Advertiser | IKEA |
Brand | IKEA TURKEY |
Date of First Broadcast/Publication | 2018 / 2 |
Business Sector | Home Appliances, Furniture & Gardening |
Story | After the 2017 hailstorm in Istanbul, vehicles were damaged severely. So, when the meteorologists warned people of a coming hailstorm in 2018, residents of Istanbul covered their vehicles with carpets to protect them from getting damaged. This quickly turned into a phenomenon. IKEA didn’t miss this opportunity and exhibited its carpets with an ambient work: carpets covering vehicles. This work was additionally supported by billboard, ad and social media post. |
Media Type | Ambient |
Length | |
Executive Creative Director | Ilkay Gurpinar |
Creative Director | Arkın Kahyaoğlu |
Art Director | Ece Aktürk |
Copywriter | Erdem Güler |
Account Management | Burçin Birim |
Agency Producer | Nevra Aydın |
Creative Group Head | Esma Erdoğan |
Art Director | Ecem Yurdagül |
Copywriter | Bilgin Aydin |
Account Supervisor | Yekta Elvin Öncel |
Account Executive | Ayça Demirbaş |