Title | Subscribe to Change OOH 3 |
Agency | Leo Burnett Toronto |
Campaign | Subscribe to Change |
Advertiser | Toronto Star |
Brand | Toronto Star |
Posted | November 2022 |
Business Sector | Newspapers, Magazines, Books |
Story | As the city’s flagship newspaper, the Toronto Star is widely known - but what it stands for wasn’t well understood. So, we launched a print and outdoor campaign reminding people the Toronto Star is the city’s and country’s champion and challenger. |
Media Type | Billboard |
President | Ben Tarr |
Chief Creative Officer | Lisa Greenberg |
Chief Creative Officer | Steve Persico |
Chief Strategy Officer | Tahir Ahmad |
Strategy Director | Pooja Beri |
Account Director | Kirk Round |
Associate Creative Director | Natee Likitsuwankool |
Associate Creative Director | Appanna Chetranda |
Copywriter | Alex Scott |
Art Director | Alicia Outschoorn |