Title | Oreo + Havaianas |
Agency | Leo Burnett Tailor Made |
Campaign | Oreo + Havaianas |
Advertiser | Alpargatas + Mondelez |
Brand | Oreo + Havaianas |
Date of First Broadcast/Publication | 2021 / 9 |
Business Sector | Biscuits, Bread, Crispbread |
Philosophy | Havaianas and Oreo have a lot in common: a legion of passionate fans, unbridled success everywhere they go, and everybody wants them. So they came together to create a one-of-a-kind, super-special, limited capsule collection. Have you ever imagined a flip-flop with a chocolate aroma? Well, that's what Havaianas and Oreo – a Mondelēz Brazil brand – created together. The collection's Havaianas + Oreo TOP model not only has straps that smell like chocolate, but features a super-fun print on top of a sole that replicates the layers of the Oreo cookie. The product line, which is global and will be sold in countries like the U.S., Canada, Australia, and the Philippines, will also include Oreo-shaped earphone cases and Oreo-printed toe socks, to transform any basic outfit into a stylish combo. To bring the news to their fans, the brands' strategy was to announce a fun wedding on their social networks, starting on September 4. One day before the playful wedding, the Hugo Gloss profile posted a story on social media announcing the arrival of a new couple, creating great buzz around the topic and leading to speculations about who it might be. In the strategy created by Oreo's advertising agency, Leo Burnett Tailor Made, other influencers helped spread the gossip and drive curiosity about the new couple, comprised of a Brazilian and a "gringo." In Brazil, the limited collection will be available starting on September 8, while supplies last, at the Havaianas e-commerce store (www.havaianas.com.br) and the brand's brick-and-mortar stores, and also at the many Pão de Açucar, Extra, and Carrefour retail outlets throughout the country. This is the first time Havaianas makes a collaboration line available for sale in food outlets, like at supermarkets and hypermarkets. In the other countries, sales at Havaianas brick-and-mortar and e-commerce stores will begin in September in the U.S. and Canada; the Philippines and Australia are scheduled to follow suit in November. |
Media Type | Product Design/Development |
Chief Creative Officer | Marcelo Reis |
Creative Vice President | Pedro Utzeri |
Creative Vice President | Vinicius Stanzione |
Creative Director | Alessandra Sadock |
Copywriter | Rafael Fagundes |
Art Director | Lucas Aquery |
Digital Project Director | Juliana Bonaldo |
Director of Integrated Production | Maria Fernanda Moura |
Art Buyer | Mauro Moura |
Account Management | Fabio Brito |
Account Management | Renata Velloso |
Account Management | Carolina Ladeira |
Account Management | Gabriela Ferrante |
Media Team | Andrea Hirata |
Media Team | André Hosoume |
Media Team | Mariana Rossi |
Media Team | Vicente Ferrer |
Media Team | Gabrielle Alvarenga |
Media Team | Natalia Altomari |
Media Team | Natalie Sebastião |
Media Team | Alini Buchi |
Planning Team | Tiago Lara |
Planning Team | Joana Dambros |
Planning Team | Douglas Ribeiro |
Content | Thiago Dias |
Snack Talk | Priscila Pasqualetti |
Snack Talk | Lucas Fernandes |
Snack Talk | Nathalia Helena |
Snack Talk | Carolina Fischer |
Snack Talk | Juliana Vilela |
Snack Talk | Roberta Naikelly |
Snack Talk | Giovanna Serafim |
Press Relations | Jef Martins |
Press Relations | Nathalie Ursini |
Press Relations | Mariana Dutra |
Approval Client | Fabiola Menezes |
Approval Client | Flávia Arruda |
Approval Client | Rose Lima |
Approval Client | Matheus Pane |
Approval Client | Pedro Studart |
Approval Client | Gabriela Lima |
Approval Client | Laryssa Farias |
Approval Client | Patricia Graicar |
Approval Client | Camila Fogaça |
Approval Client | Luiza Prado |
Production Partner | Media.Monks |
Director Account Services | Marcus Veneroso |
Executive Creative Director | Tarso Soares |
Executive Producer | Chica Mauger |
Project Planner | Rodrigo Alvarado |
3D Production | MMJ Studios |