Title | Dreamcaster |
Agency | FCB New York |
Campaign | Dreamcaster |
Advertiser | AB Inbev |
Brand | Michelob Ultra |
Date of First Broadcast/Publication | 2022 |
Business Sector | Beers, Ciders, Lagers |
Story | The NBA brings joy to billions. Yet its joy isn’t equally accessible to all. So as a brand that famously believes “It’s Only Worth It If You Enjoy It,” Michelob ULTRA needed to plant its flag in the cultural conversation about accessibility in sports. |
Philosophy | We developed groundbreaking technology that immersed blind and visually impaired fans in the joy of live sports. Launching the technology during the Playoffs kick-started our commitment to making the joy of sports accessible to all. |
Problem | 284 million sports fans worldwide struggle to enjoy live games because they’re blind or visually impaired. They can listen to play-by-play commentary, but anyone who loves basketball knows there’s more to the game. |
Media Type | Case Study |
Length | |
Production Company | HēLō |
Production Company | DaHouse Audio |
Production Company | NEPYRU |
PR Agency | 3PM |
Media Agency | Starcom USA |
Chief Creative Officer | Michael Aimette |
Chief Creative Officer | Gabriel Schmitt |
Group Creative Director | Alexandre Abrantes |
Creative Director | Thomas Mori |
Creative Director | Simon Dolsten |
Designer | Vitor Hugo Favero |
Art Director | Vitor Hugo Favero |
Art Director | Roxane Schneider |
Art Director | Victoria Rocha |
Agency Designer | Eric Benitez |
Animation/3D | Breithner Monteiro |
Agency Editor | Chris Monteiro |
Agency Editor | Stephen Jess |
Group Account Director | Diana Gonzalez-Cash |
Creative Partner | Danilo Boer |
Copywriter | Pieter Claeys |
Head of Design | Sy-Jenq Cheng |
Head of Design | Sy-Jenq Cheng |
Head of Production | Nick Williams |
Director of Integrated Production | Daniel Roversi |
Head of Design | Sy-Jenq Cheng |
Integrated Producer | Pim Leeuwenkamp |
Production Manager | Connor Bland |
Project Manager | Lilly Sessions |
Chief Strategy Officer | Todd Sussman |
Head of Design | Sy-Jenq Cheng |
Strategy Director | Jamie Rutherford |
Account Supervisor | Logan Butler |
Content Creator | Adam Nelson |
Assistant Account Executive | Matthew Hamburg |
Management Supervisor | Elisa Tanganelli |
Program Director | Abby Kiefer |
Strategist | Michael Schonfeld |