Carlos de Javier
Directeur de la création at Contrapunto BBDO Barcelona
Barcelona, Spain
TitleTHE G00D V1RUS
Agency
Campaign The Good Virus
Advertiser ATELCA
Brand ATELCA
Date of First Broadcast/Publication 2018 / 1
Business Sector Racial/Ethnic/Minority/Disability Awareness
Tagline Virus, Internet, Language, Impairment,
Story The Specific Language Impairment is a great unknown even among the professionals who must diagnose it. ATELCA’s request was to get to an idea that changed this situation. We spread an Internet virus to university faculties of medicine, teaching, speech therapy and psychology that made students feel as kids with SLI. The virus changed their keyboard’s behaviour. A way to make sure they remembered SLI. Once they had already experienced, the virus uninstalled itself automatically. Universities spread our virus through our Trojan horse ‘ExamAlert’. When the students downloaded it, the virus self-installed and changed their keyboard to make them experience how a kid with SLI feels.
Media Type Applications
Length
Post Production
Executive Creative Director
Creative Director
Copywriting
Creative / Art Direction
Production Manager
Director of Creative Technology
Director of Creative Technology
Account Services Supervisor
production house
Sound Studio Cannonball Sound

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