Title | International Campaign for Bosch Home Appliances |
Agency | BBDO Berlin |
Campaign | Daily Life |
Advertiser | Bosch |
Brand | Bosch |
Date of First Broadcast/Publication | 2016 / 5 |
Business Sector | Washing Machines, Refrigerators & Other Large Apppliances |
Story | The new VitaFresh refrigerators by Bosch Home Appliances will be promoted. Their innovative technology enables the vitamins found in vegetables, fruit and salad to be kept fresh three times longer |
Philosophy | The focus of the new campaign is Bosch’s overall brand benefit: “A little piece of mind for daily life at home.” Major and minor daily household challenges can be easily mastered with Bosch home appliances – always with perfect results. In the new campaign, a full range of Bosch Home Appliances product groups and innovations will be highlighted internationally across all media, in a manner geared toward the target group |
Media Type | Television |
Length | |
Managing Director | Franzis Heusel |
Advertising Manager | Johannes Müller |
Advertising Manager | Kristin Domintean |
Advertising Manager | Steffi Geiler |
Production Company | Rabbicorn Media |
Director | Shaun Severi |
Producer | Alexander Husche |
Creative Managing Director | Ton Hollander |
Creative Director | Oskar Strauß |
Creative Director | Farid Baslam |
Agency Producer | Alexander Geier |
Client Services Director | Mark Andree |
Agency | Plan.Net |