| Title | Bilingual |
| Agency | 23red |
| Campaign | The mend of the world - The Environment Agency |
| Advertiser | The Environment Agency |
| Brand | World Environment Day |
| Posted | May 2008 |
| Business Sector | Environmental & Ecological Issues |
| Tagline | The mend of the world is now. What will you do today? |
| Story | World Environment Day is a UN initiative held on 5th June each year to promote environmental awareness. In the UK it is the responsibility of the Environment Agency to promote World Environment Day and encourage people to change their environmental behaviour. |
| Philosophy | Raise awareness of the issue of climate change: by showing the drastic long term effect climate change will have on the planet Provoke actual behaviour change: therefore it was important to feature some simple ways in which individuals can make their contribution e.g. Ride your bike to work, dry your washing outdoors. Create cut through in a cluttered environment: which requires attention grabbing creative Get 60,000 members of the public to tell us what they do already for the environment and commit to further action to make a difference |
| Media Type | |
| Art Director | Sean Kinmont |
| Copywriter | Catherine Russell |
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