Philosophy | Advertising can be quite annoying. And everyone can probably agree on that. However, Samsung and Leo Burnett are taking it to the extreme: with the guerrilla campaign "An- noying Ads" for the AI-based Object Eraser of the new Samsung Galaxy S24 Ultra. Be- cause it can easily remove annoying objects from photos. Or advertising. The campaign is primarily aimed at demonstrating the performance of the new Galaxy S24 Ultra. Therefore, Samsung hijacked Germany's most popular photo motifs and ob- scured the unobstructed view of landmarks with mobile advertising posters. The huge truck billboards featured headlines such as "Don't get annoyed by this ad. Just get rid of it." or "This is an annoying ad for a tool that helps you remove annoying ads like this an- noying ad from your photos." Promo teams demonstrated the magic of the object eraser to the "photo-bombed" tour- ists on site, highlighting the benefits of the new Galaxy S24 Ultra. In the end, the cam- paign brought a lot of joy to everyone involved and left a lasting memory in people's hearts as the first campaign to promote being removed. |