| Title | The Lotto Movie Posters |
| Agency | CJ/Worx |
| Campaign | THE LOTTO MOVIE POSTERS |
| Advertiser | Netflix, Inc. |
| Brand | Netflix |
| Date of First Broadcast/Publication | 2023 / 3 |
| Product | Netflix |
| Business Sector | Media, Publishing & Production |
| Story | Netflix Thailand wanted to launch its new original movie “The Lost Lotteries” which is about a group of strangers who lost their winning lotto tickets and must do whatever it takes to reclaim them back. How do we gain interest from Thai audiences and lead them to watch our movie? To guarantee that we can reach all 30 million lotto buyers who are our main target group, we utilized a lottery cover which is a little piece of paper already familiar to every lotto buyer, and turned it into an unexpected media space that every lotto buyer would see. These little pieces of ads gave us the advantage of nationwide distribution with very inexpensive production cost per piece. Our ads were able to reach every corner of Thailand, wherever the lotto ticket sellers would go, which was a fresh use of media space for the very first time. |
| Media Type | Direct Marketing |
| Length | |
| Chief Creation Officer | Saharath Sawadatikom |
| Executive Creative Director | Chotika Tantipong |
| Copywriter | Vuthipong Jongyingcharoenyos |
| Art Director | Saharath Sawadatikom |
| Art Director | Ravisara Prateep |
| Project Manager | Nutcha Mauthorn |
| Project Manager | CJ/Worx |
| Account Executive | Sasithorn Bunditjirakul |
| Media Agency | Spore Bangkok |
| Chief Creative Officer | Saharath Sawadatikom |
| Executive Creative Director | Chotika Tantipong |
| Copywriter | Vuthipong Jongyingcharoenyos |
| Art Director | Saharath Sawadatikom |
| Art Director | Ravisara Prateep |
| Project Manager | Nutcha Mauthorn |
| Account Executive | Sasithorn Bunditjirakul |
| Chief Creative Officer | Saharath Sawadatikom |
| Executive Creative Director | Chotika Tantipong |
| Copywriter | Vuthipong Jongyingcharoenyos |
| Art Director | Saharath Sawadatikom |
| Art Director | Ravisara Prateep |
| Project Manager | Nutcha Mauthorn |
| Account Executive | Sasithorn Bunditjirakul |
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