| Title | Share Opening |
| Agency | Friends Agency |
| Campaign | Share Opening |
| Advertiser | Pompeya |
| Brand | Pompeya |
| Posted | October 2013 |
| Product | Promo website of musical band Promo website of musical band Pompeya |
| Business Sector | Culture, Leisure & Sport |
| Philosophy | We decided to stage a grand share opening! We blew up FB walls by hiding the new website under share buttons and challenging fans to discover it by simple sharing. Share by share, the website was unveiled by all the fans working together. |
| Problem | To launch a new website for a well-known Russian music band Pompeya and to make it not only very noticeable online but really-really cheap. |
| Result | 3000 Share buttons, 603 290 views on FB alone, solid buzz in lifestyle and music press. In the end around 1 000 000 people got to know about the launch of a new Pompeya website. |
| Media Type | Digital |
| Length | |
| Art Director | Alexander Zavatskiy |
| Art Director | Mitya Katkin |
| Copywriter | Ilya Torgovnikov |
| Creative Director | Arina Avdeeva |
| Creative Director | Denis Elissev |
| Production Company | Ten Times Better |
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