Title | The Fairest Prenup |
Agency | FCB Brasil |
Campaign | The Fairest Prenup |
Advertiser | Whirlpool |
Brand | Brastemp |
Date of First Broadcast/Publication | 2022 / 6 |
Business Sector | Washing Machines, Refrigerators & Other Large Apppliances |
Philosophy | Do you promise to love, cherish, and do your fair share of household chores? As part of its ongoing efforts to humorously highlight the discrepancy between how household tasks are divided among couples, appliance company Brastemp Whirlpool has introduced “The FairestPrenup.” The agreement makes the equal division of household chores a “legal” obligation, asking couples who are about to share a home to promise to assume equal responsibility for doing the laundry, cooking, cleaning, etc. The campaign, a follow-up to last year’s successful “Washing Away Excuses,” is built around the insight that while household chores should be everyone’s responsibility, there is not a fair division of labour among couples—with women overwhelmingly assuming the bulk of responsibility. |
Media Type | Case Study |
Length | |
More Information | https://www.brastemp.com.br/divisaototaldetarefas |
Advertising Manager | Andrea Salgueiro |
Advertising Manager | Gustavo Ambar |
Advertising Manager | Allyne Magnoli |
Advertising Manager | Felipe Santos |
Advertising Manager | Haline Pinto |
Advertising Manager | Paulo Alves |
Advertising Manager | Juliana Cereto |
Advertising Manager | Gabriela Rosa |
Chief Creative Officer | Ricardo John |
Executive Creative Director | Anna Martha Silveira |
Executive Creative Director | Marcelo Rizerio |
Creative and Innovation Director | Pedro Araujo |
Associate Creative Director | Heloisa Ribeiro |
Associate Creative Director | Leticia Rodrigues |
Art Director | Rafael Rosa |
Copywriter | Daniel Neme |
Art Director Intern | Mariana Cabrera |
Concept Director | Ana Becker |
Content Team | Bibiana Saldanha |
Content Team | Thea Rodrigues |
Content Team | Marta Carvalho |
Media Team | Tiago Santos |
Media Team | Mateus Madureira |
Media Team | Elmayr Barros |
Media Team | Guilherme Castanho |
Media Team | Robson Cruz |
Media Team | Isabella Rosati |
Account Management Team | Elton Longhi |
Account Management Team | Cláudia Schneider |
Account Management Team | Mayara Nunes |
Account Management Team | Luizye Konstantinow |
Account Management Team | Carolina Andrade |
Account Management Team | Letícia Hengles |
Strategy Team | Renata D'Avila |
Strategy Team | Mariana Teixeira |
Strategy Team | Isabela Panico |
Strategy Team | Jaqueline Tampelli |
Strategy Team | Marcella Huche |
Strategy Team | Lucas Maciel |
Chief Growth Officer | Fábio Freitas |
Data Intelligence Team | Priscilla Olegario |
Data Intelligence Team | Carolinne Dantas |
Project Management Team | Renata Reigota |
Project Management Team | Amanda Zambrana |
Project Management Team | Anna Strohm |
Production | FCB Studio |
Motion Designer & Editor | Henrique Aquino |
Integrated Production Director | Fernanda Geraldini |
Broadcast Supervisor | Carolina Ferreira |
Graphic Production Team | João Albertini |
Graphic Production Team | Daniela Fonseca |
Technology Team | Juscelino Vieira |
Technology Team | Liandra Monteiro |
Photographer | Gabriel Moura |
Executive Director | Thais Sanches |
Filmmaker | Rafael Avancini |
Location Scout | Calixto de Carvalho |
Set Assistant | Jhonatan Barbosa |
Production Assistant | Mariana Bueno |
Casting | Agencia Y Model |