Dentsu Advertising Awards Selection Council - "Keep Standing – The Eternal Challenge for Brands"

Dentsu Inc.

Dentsu Inc. Tokyo, Japan

1881

Title	Keep Standing – The Eternal Challenge for Brands
Agency	Dentsu Inc.
Campaign	Keep Standing – The Eternal Challenge for Brands
Advertiser	Dentsu Inc
Brand	Dentsu Advertising Awards Selection Council
Posted	July 2020
Business Sector	Advertising & Communication
Philosophy	Dentsu Inc created the total design of Dentsu Advertising Awards 2019. It is the oldest general advertising award in Japan, and honours advertisers for excellence in their communications. For 2019, Dentsu Inc focused on their spirit. Each company needs to create its own values and its own survival strategy in a society that is forever changing. For companies, the toughest challenge is to stay upright, stay afloat, to keep standing in the sea of change, and it is this spirit that Dentsu cherishes, for it has the power to make the world a more beautiful place.
Media Type	Poster
Production Company	P.I.C.S.
Design Company	J.C.SPARK INC.
Creative Director for Copy	Haruko Tsutsui
Creative Director	Yoshihiro Yagi
Art Director	Yuji Higuchi
Copywriter	Akane Katono
Designer	Akiyori Akashi
Designer	Kouhei Ohtsuki
Producer	Ryo Ikeda
Production Manager	Haruka Tanji