Title | Femme Natural Boost - Energy drink, No bull. |
Agency |
Brindfors MullenLowe
|
Campaign |
No bull
|
Advertiser |
Femme Natural Boost
|
Brand |
Femme Natural Boost
|
Posted | February 2014 |
Business Sector | Fruit Juices & Drinks
|
Story | FEMME NATURAL BOOST is an energy drink made from 100 % natural ingredients. The caffeine, juice and sweetness are all solely from from nature’s own sources. Lightly carbonated and with a taste of grapefruit. A truly energizing boost! |
Philosophy | Our mission was to strengthen the position and put the spotlight on Femme Boost – a new challenger on the Swedish energy drink market. Our solution was to position it as a fresh and more natural way to sharpen your senses compared to the market leader Red Bull. A very important factor was also to get the message across fast. As they say: “you have 4 seconds to get the message across in outdoor advertising”. |
Media Type |
Outdoor/Out of Home
|
Copywriter |
Henning Wijkmark
|
Copywriter |
Desiré Engström
|
Copywriter |
Martin Bartholf
|
Art Director |
Petter Lublin
|
Art Director |
Tim Scheibel
|
Art Director |
Jeremy Phang
|
Art Director |
Lotta Åkerlund
|
Typographer |
Calle Reimers
|
Executive Creative Director |
Rickard Villard
|
Account Planner |
Oscar Erlandsson
|