Title | United by the Bucket |
Agency | Cloudfactory |
Campaign | United by the Bucket |
Advertiser | KFC |
Brand | KFC |
Posted | October 2021 |
Business Sector | Restaurants & Fast Food |
Story | Colonel Sanders used to sit “truck drivers and millionaires at the same table”, bringing people together around a bucket of chicken, the most democratic of meals. We identified examples of groups and individuals in Dutch counterculture that embody the same spirit and inspire young people of all backgrounds.Staying true to the core of the brand we decided to celebrate the people who eat and work at KFC. KFC believes its bucket unites people, and we had the perfect opportunity to show that a bucket of KFC is about much more than chicken, it’s made to be shared, and could become a symbol of togetherness and diversity.That’s how “United by the Bucket” was born: the idea of bringing people together around a bucket - celebrate their diversity, their story, their background, their creativity, what they bring to the world. The film brings all of this to life. |
Media Type | Television |
Length | |
Creative Director | Sandrine Le goff |
Creative Director | Jessica Kersten |
Creative Team | Florian Hollander |
Creative Team | Vincent Versluis |
Prop Designer | jord beets |
Account Director | Steven Beukers |
Account Director | Michelle Bertens |
Producer | Souraya El-Far |
Print Producer | Saffron Pape |
Strategic Planner | Diana Machado |
Trendwatching | Wolves & Birds |
Assistant Producer | Andi Bodnar |
Director / Editor | Obinna Mgbado |
Supervising Director | Ismael Ten Heuvel |
Executive Director | Teddy Cherim |
Production Company | Pink Rabbit |
Executive Producer | Mireille Lampe |
Producer | Niels Visser |
Director of Photography (DOP) | Daan Bukman |
Editing Company | MRTN edit boutique |
VFX Company | Storm Post Production |
Colorist | Remi Lindenhovius |
Illustrator | Rick Donovan |
Music | Teun de Kruif |
Music | Tantu Beats |
Music Lyricist | Joost Klein |