Title | Sun Lamp |
Agency |
BBDO New York
|
Campaign |
Landscapes - GE
|
Advertiser |
General Electric Company
|
Brand |
GE
|
Date of First Broadcast/Publication |
2007 / 2
|
Business Sector | Energy & Water Authorities, Utilities
|
Tagline | imagination at work |
Story | The “Landscapes” campaign is another take on illustrating how the Earth’s resources can be harnessed to address our most critical problems, this time in a more metaphorical manner. For example, one of our ads titled “Sun Lamp” portrays the bulb of a flower as the sun, to depict solar energy. |
Philosophy | To underscore GE’s commitment to making the world a better place, this campaign dramatizes how technology and nature can live in harmony together. The resulting layouts are beautiful landscapes that conceptually highlight some of GE’s core products |
Problem | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
Result | N/A |
Media Type |
Print
|
Market | United States |
More Information | ecomagination.com |
Creative Director |
Wang Gang (Shanghai)
|
Creative Director |
David Lubars
|
Art Director |
Eric Sun (Shanghai)
|
Creative Director |
Leong Wai Foong (Shanghai)
|