Jenny Glover
Chief Creative Officer at Zulu Alpha Kilo
Canada
TitleLeague of legislators
Agency
Campaign League of legislators
Advertiser Brady
Brand Brady
Date of First Broadcast/Publication 2019 / 9
Business Sector State Education
Tagline The game that ends gun violence
Story League of Legislators is available to play here. Brady, America’s oldest gun violence prevention organization, launched “League of Legislators: The game to end gun violence,” a tongue-in-cheek nod to what is actually at the root of America’s gun violence epidemic. In response to disproven narratives about the roots of gun violence in America, “League of Legislators,” which was developed by Juniper Park\TBWA, proposes that if violent video games can cause gun violence, then a video game can also end gun violence. In the game, players act as U.S. representatives who must avoid lobbyists and bribes from the gun lobby. If they make it to the Capitol to sign gun legislation, they receive a message: “Congratulations! You did your job. Now send this game to a member of Congress and tell them to do theirs.”
Media Type Gaming
Associate Creative Director
Associate Creative Director
Executive Creative Director

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started