| Title | The Demonstration |
| Title (original language) | La manifestation |
| Agency | VML |
| Campaign | Say No To Euro Millions! - Française des Jeux |
| Advertiser | Française des Jeux |
| Brand | Euromillions |
| Posted | October 2013 |
| Product | Euromillions |
| Business Sector | Lottery & Gambling |
| Tagline | Become richer than rich. |
| Tagline (original language) | Devenez plus riche que riche |
| Story | The rich are demonstrating against a new lottery game which will permit anyone to become richer than them. |
| Story (original language) | Les riches manifestent contre un nouveau jeu de loterie qui va permettre à n'importe qui de devenir plus riche qu'eux. |
| Problem | Launch of a new lottery game. |
| Problem (original language) | Lancement d'un nouveau jeu de loterie. |
| Media Type | Television & Cinema |
| Length | |
| Market | France |
| Art Director | Bernard Lebas |
| Creative Director | Hervé Riffault |
| Copywriter | Loïc Froger |
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