Title | The Rescue |
Agency | DDB Argentina |
Campaign | The Rescue |
Advertiser | FATH (Fundación Argentina de Transplante Hepático) |
Brand | Fundacion Argentina de Trasplante Hepatico |
Date of First Broadcast/Publication | 2016 / 4 |
Business Sector | Others |
Story | A Bell UH-1 helicopter flies over a war zone, when the pilot sees his fellas down there. In an act of courage, he decides to descend and rescue them, without thinking about all the anti-craft missiles. When the soldiers get on the helicopter, we discover they are regular people dressed like soldiers. The pilot rescues all of them and flies away from the explosions. On air, the pilot looks at each one of them, realizing that he just saved seven lives. |
Media Type | Cinema |
Length | |
Creative Vice President | Hernan Jauregui |
Executive Creative Director | Beto Cocito |
Creative Director | Juan Martinez Cima |
Creative Director | Bruno Macri |
Head of Production | Claudio Migliardo |
Producer | Micaela Picco |
Production Company | Salado |
Director | Cali Ameglio |
Executive Producer | Federico Ameglio (Salado) |
Production Manager | Veronica Berta (Salado) |
Director of Photography (DOP) | Juan Carlos Lenardi |