Title | Samsonite VS Gravity |
Agency | Saatchi & Saatchi Brussels |
Campaign | Samsonite VERSUS The World |
Advertiser | Samsonite Corp. |
Brand | Samsonite |
Posted | February 2014 |
Business Sector | Luggage & Traveling bags |
Story | Samsonite VERSUS Gravity emphasises the outstanding 'shock impact performance' of the suitcases in the Cosmolite range when dropped from a 15 meter height into a luggage cart. The Samsonite best-seller proves to be victorious thanks to the impact-resistant Curv® material that forms the shell of the case. Further reinforcing its durability, the suitcase also proves to be resilient and remain undamaged when a 300kg luggage cart is dropped on it. |
Media Type | Web Film |
Length | |
Account Manager | Jonathan Moerkens |
Creative Director | Jan Teulingkx |
Creative Director | Alexander Cha'ban |
Art Director | Arnold Hovaert |
Copywriter | Damien Veys |
Production Company | Caviar |
Director | Tom Willems |
Art Buyer | Gaëlle Haesaert |
Executive Communications Director | Edouard WATTEL |