| Title | MOTION |
| Agency | Curtis Birch, Inc. |
| Campaign | MOTION |
| Advertiser | Thor MX |
| Brand | Thor |
| Posted | January 2007 |
| Product | Motocross Gear and Apparel |
| Business Sector | Sportswear |
| Tagline | Moto in Motion |
| Story | The spot showcases all disciplines of the sport of motocross - motocross, supercross, supermoto and freestyle - in the most visually arresting way imaginable. The spot dramatically showcases the dyamic nature of all aspects of the sport and brings the brand's "moto in motion" tagline to life. |
| Problem | We were required to feature four of the top riders in the world in the spot. Fans of the sport have been innundated with highlight footage of these same riders. Our problem to solve was this: how do we showcase this same action in a way that has never been seen before? |
| Media Type | Television |
| Length | |
| Market | Canada, United States |
| Executive Creative Director | Jim Gallagher |
| Animation Director | Pasha Ivanov |
| Director | Richard Yelland |
| Copywriter | Richard Yelland |
| Graphic Designer | Cadin Batrack |
| Art Director | Pasha Ivanov |
| Production Company | Sputnik Studio |
| Animation Effects | Sputnik Studio |
| Post Production | Sputnik Studio |
| Editing Company | Sputnik Studio |