| Title | Gasket Business Card |
| Agency | Apex / BBDO |
| Campaign | Gasket Business Card |
| Advertiser | AutoRespuestos Hasbun |
| Brand | Automotive |
| Date of First Broadcast/Publication | 2013 / 11 |
| Business Sector | Automotive Accessories & Services |
| Tagline | Gaskets Business Cards |
| Story | Our customer,Auto Repuestos Hasbún needed their business cards to clearly identify their work selling parts for cars we designed their business cards in the sahpe of engine gaskets the cards were die-cut with laser tecnology and printed on vitorite, which is the same material from which the true gaskets are manufactured. |
| Philosophy | Our customer, Auto Repuestos Hasbún, needed their business cards to clealy identify their work: selling parts for cars |
| Problem | we designed their business cards in the shape of engine gaskets. The cards were die-cut with laser technology and printed on VITORITER, which is the same material from which the gaskets are manufactured |
| Result | Custumer never saw such a different way to present business cards and no one forgot it. But the best is they keep Auto Repuestos Hasbun in their minds |
| Media Type | Corporate/Brand Identity |
| Art Director | Jorge López |
| Creative Director | Salvador Martinez |
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