Title | Cards |
Agency | Team One |
Campaign | Cards |
Advertiser | Lexus |
Brand | Lexus |
Posted | February 2009 |
Product | ES |
Business Sector | Cars |
Tagline | www.cardstacker.com |
Story | Lexus is promoting the vibration-absorbing features of the ES vehicle with a television commercial featuring Guinness world record holder for card stacking, Bryan Berg. |
Problem | Placing the car in the middle of a city of cards, the spot depicts how the active engine mount in the ES eliminates even the slightest vibration. Bryan spent eighteen days stacking 2,016 decks of playing cards (108,864 in total), at a rate of 112 decks a day. The city consisted of over 30 towers, the tallest of which was 13 feet high. |
Media Type | Television |
Length | |
Special Effects / VFX | A52 Visual Effects |
Sound Design Company | Stimmung |
Card Stacker | Bryan Berg |
Chief Creative Officer | Chris Graves |
Group Creative Director | Jon Pearce |
Group Creative Director | Gavin Lester |
Art Director | Ryan Fluet |
Art Director | Lou Flores |
Copywriter | Molly Grubbs |
Copywriter | Schuyler Vanden Bergh |
Agency Producer | Beth Hagen |
Account Supervisor | Lauren Ahearn |
Director | Dante Ariola |
Production Company | MJZ |
Director of Photography (DOP) | Toby Irwin |
Editor | Kirk Baxter |
Editing Company | Rock Paper Scissors |
Music | Elias Arts |
Sound | Bob Gremore |
Sound | juice |