talkSPORT - "No one beats us to the Euros"

Pulse Creative

Pulse Creative London, United Kingdom

661

Brand: talkSPORT
Country: United Kingdom

Advertiser: talkSPORT

Title	No one beats us to the Euros
Agency	Pulse Creative
Campaign	No one beats us to the Euros
Advertiser	talkSPORT
Brand	talkSPORT
Date of First Broadcast/Publication	2024 / 6
Business Sector	Sports Teams, Sports Events
Story	talkSPORT has launched a new campaign to celebrate their coverage of UEFA Euro 2024… and to have a friendly dig at the Germans in the process. Created by News UK’s dedicated agency, Pulse Creative, the cheeky social film opens on a shot of the iconic Brandenburg Gate covered by a talkSPORT branded towel that reads “No one beats us to the Euros” - alluding to the famous trope about Germans and sun loungers. Production company, The Berry, brought the concept to life using advanced CGI techniques to create the illusion of the giant towel. This seamless integration of real-world imagery and VFX results in a visually striking film that conveys talkSPORT's playful message.
Media Type	Social Media
Length	22 seconds
Executive Creative Director	Russell Ramsey
Creative Team	Tom Atkinson
Strategy Director	Thom Pickering
Business Director	Anthony Burton
Account Director	Tom Pettiford
Head of Production	Agnes Szyperek
Producer	Simon Stewart
CGI	No6 Edit
Special Effects / VFX	No6 Edit
Media Agency	Hello Yellow
Director	Ryham Fontenot
Head of Digital	Ashveen Kohli
Production Company	The Berry
Executive Creative Director	Luke Robson
Executive Producer	Ryan Burnham
Executive Creative Producer	Andy Daly
Producer	Alex Burnham
Assistant Producer	Mariella Driskell
Audio Post Production	Forever Audio
Executive Producer	Tobie Pettitt
Sound Engineer	Alistair Bolt