Title | Tailgating Kills 1 |
Agency | Saatchi & Saatchi Dubai |
Campaign | Tailgating Kills |
Advertiser | Road and Transport Authority Dubai |
Brand | Road and Transport Authority Dubai |
Date of First Broadcast/Publication | 2019 / 3 |
Business Sector | Road Safety |
Tagline | Tailgating kills. Keep a safe distance. |
Story | Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior. It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger. |
Media Type | |
Chief Creative Officer | Bechara Mouzannar |
Chief Creative Officer | Komal Bedi Sohal |
Creative Director, Art Director | Raja Rizkallah |
Senior Copywriter | Tala Ali |
Photographer | Daniel Botezatu |
Account Director | Karim Al Kari |
Account Manager | Dana Khalil |
Head of Production | Wael Said |
Production Company | Prodigious |
Additional Credit | Richard Copping |