Guy Shelmerdine
Director at Smuggler
London, United Kingdom
TitleThe Big Adjustment
Agency
Campaign No Adjustment Needed
Advertiser Tommy John Wear
Brand Tommy John
Date of First Broadcast/Publication 2015 / 10
Business Sector Lingerie, Underwear, Pajamas
Story It's time to end to all the picking, pulling, and yanking - for everyone's sake. A new era of comfort starts at TommyJohn.com
If you see something, do something. Share with your friends, coworkers or significant others who are victims of uncomfortable undergarments. Let them know there's a better way. #NoAdjustmentNeeded
Tommy John makes men's underwear, undershirts, t-shirts and socks that eliminate the discomfort. We re-imagined the fit, feel and function of man's most fundamental layers. We built and patented new features from scratch. The result? Shirts that stay tucked, socks that stay up and underwear that keeps everything in place, whichever way a man moves. 
Media Type Digital
Length
Chief Creative Officer
Copywriter
Art Director
Art Director
Agency Producer
Agency Producer
Chief Executive Officer (CEO)
Chief Strategy Officer
Strategist
Business Affairs
Production Company
Director
Head of Production
Editing Company

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