Title | The Bald Thru (Board) |
Agency | David The Agency |
Campaign | The Bald Thru |
Advertiser | Burger King |
Brand | Burger King |
Posted | June 2024 |
Business Sector | Restaurants & Fast Food |
Story | Brazil has diverse types of baldness, a topic that sparks much discussion on social media: the little pool bald, the hairy bald, and the long forehead. Now Burger King® pays a tribute to a specific type of baldness: The Bald Thru. With entry on one side, passage through the back, and exit on the other. In other words, it is the perfect ambassador to promote BK Drive. The fast-food restaurant chain decided to honor it in the best possible way by launching "The Bald Thru" campaign, where everyone presenting this type of baldness at BK Drive® receives a free Whopper. In addition to distributing Whoppers for Bald Thru individuals, the campaign includes a film created by DAVID São Paulo, showing that anyone with drive-thru-style baldness, natural or not, will be rewarded with a free Whopper. The spot covers all the details, including the concept of “The Bald Thru” and how to participate. The campaign also features social media platforms like META, X (Twitter), and TikTok. The reward is available exclusively for those who order through the drive-thru at participating store locations |
Media Type | Case Study |
Global Chief Creative Officer | Pancho Cassis |
Global Chief Creative Officer | Sylvia Panico |
Executive Creative Director | Fabrício Pretto |
Executive Creative Director | Rogério Chaves |
Executive Creative Director | Renata Leao |
Executive Creative Director | Marie Julie Gerbauld |
Associate Creative Director | Renato Simon |
Art Director | Tiago Embrizi |
Copywriter | Rafael Barreiros |
Account Management | Tom Gil |
Account Management | Cacá Franklin |
Account Management | Malu Figueiredo |
Account Management | Carolina Assunção |
Production Team | Fernanda Peixoto |
Production Team | Ana Marques |
Production Team | Letícia Brito |
Editor | Silvio Figueira |
Editor | Victor Folha |
Strategy Team | Carolina Silva |
Strategy Team | Daniela Altenfelder |
Strategy Team | Barbara Pires |
Strategy Team | Helder Silva |
Innovation & Tech | Toni Ferreira |
Social Media Team | BARBARA Bueno |
Social Media Team | Marcelo Reis |
Social Media Team | Ully Correa |
Global PR Director | Sandra Azedo |
Approval Client | Ariel Grunkraut |
Approval Client | Mayra Palacios |
Approval Client | Saulo Faria |
Approval Client | Pedro Laguardia |
Approval Client | Vinícius Simon |
Approval Client | Larissa Zanardi |
Production Company | BARRY COMPANY |
Director | Berro |
Executive Producer | Krysse Mello |
Executive Producer | Maria Fernanda Moura |
Sound | Jamute |
Director | James Feeler |