David Wild
Director at Directorz
Kansas City, United States
TitleSmoke Signals
Agency
Campaign Clear Across America - Cellular One
Advertiser Cellular One Group
Brand Cellular One
Date of First Broadcast/Publication 1999 / 1
Product Wireless Telecommunications
Business Sector Personal Wireless Communication
Tagline Clear Across America
Story To illustrate how Cellular One is leading the way in wireless communications, we depict different situations that could benefit from a cell phone versus the "old fashioned" way of communicating. The use of subtitles translating the smoke signals instead of voice over makes the message even more impactful.
Media Type Television
Length
Market United States
Creative Director
Copywriter
Art Director Manuel Moreno
Agency Producer
Director
Production Company

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