Title | Smoke Signals |
Agency | Publicis New York |
Campaign | Clear Across America - Cellular One |
Advertiser | Cellular One Group |
Brand | Cellular One |
Date of First Broadcast/Publication | 1999 / 1 |
Product | Wireless Telecommunications |
Business Sector | Personal Wireless Communication |
Tagline | Clear Across America |
Story | To illustrate how Cellular One is leading the way in wireless communications, we depict different situations that could benefit from a cell phone versus the "old fashioned" way of communicating. The use of subtitles translating the smoke signals instead of voice over makes the message even more impactful. |
Media Type | Television |
Length | |
Market | United States |
Creative Director | Jamie Hoemann |
Copywriter | Mike Fiddleman |
Art Director | Manuel Moreno |
Agency Producer | Jaime Roderer |
Director | David Wild |
Production Company | Wild Scientific |