| Title | The Mug |
| Title (original language) | Le Mug |
| Agency | McCann WorldGroup France |
| Campaign | The Mug |
| Advertiser | Nestlé |
| Brand | Nescafé |
| Posted | March 2003 |
| Product | Sweet n' Coffee |
| Product (original language) | Sweet n' Coffee |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Tagline | Nescafé Sweet n' Coffee. Better To Drink More |
| Tagline (original language) | Nescafé Sweet n' Coffee. C'est meilleur d'en boire beaucoup |
| Story (original language) | Un jeune homme s'apprête à boire un Sweet n' Coffee et découvre qu'une petite tasse à café essaie d'en être la contenant. Il joue donc avec elle avant de s'en débarasser et de choisir un mug. |
| Media Type | Television |
| Length | |
| Market | France |
| Account Director | Gladys Francillette |
| Account Executive | Korede Odjo |
| Copywriter | Marine Kergadallan |
| Art Director | Julie Hadengue |
| Agency Producer | Annabel Dauphin |
| Agency Producer | Lionel Courtiaud |
| Agency Producer | Colette Parrot |
| Agency Producer | Valérie Abrial |
| Director | Wilfrid Brimo |
| Production Company | Wanda Paris |
| Production Company | McGuff |
| Production Company | OZ Production |