| Title | Broadband |
| Agency | Slack Barshinger |
| Campaign | Merger - Tetra Pak |
| Advertiser | Tellabs |
| Brand | Tellabs |
| Posted | March 2005 |
| Product | Broadband Equipment |
| Business Sector | IT & Electrical Components |
| Philosophy | Create an integrated campaign involving print and banner ads, direct mail and a landing page to show how Tellabs and fiber-provider AFC, a recent acquisition, enable carriers to deliver reliable and lucrative non-commodity servicessuch as VoIP, security systems, and gamingdirectly to their customers front door. |
| Problem | Expand perceptions of Tellabs as a basic voice network provider by introducing new network access solutions to North American telephone and cable carriers. |
| Media Type | Web Site |
| Market | United States |
| Copywriter | Shylo Bisnett |
| Creative Director | Kelley Fead |
| Account Director | Steve Johnson |
| Account Director | David Miller |
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