| Title | Start Up |
| Title (original language) | Start Up |
| Agency |
Libre MullenLowe
|
| Campaign |
Preventing AIDS Virus Transmission - CFES
|
| Advertiser |
Institut National de Prévention & d'Education pour la Santé
|
| Brand |
Comité Français d'Education pour la Santé
|
| Date of First Broadcast/Publication |
2000 / 7
|
| Product |
Fight Against AIDS
|
| Product (original language) | Lutte contre le sida
|
| Business Sector | Disease Awareness, Support Groups & Associations
|
| Tagline | AIDS still kills. |
| Tagline (original language) | Le Sida, on en meurt encore. |
| Story | "Start" and "Stop" buttons. "Every day, 12 new start-ups are created in France. Every day, 12 people are newly infected by the AIDS virus in France"
|
| Story (original language) | Boutons "Start" et "Stop". Chaque jour, 12 nouvelles start-up sont créées en France. Chaque jour, "12 personnes de plus sont contaminées par le virus du sida en France". |
| Philosophy | Simply show that infection still occurs (every day, 12 people are newly infected in France) by drawing a parallel with day-to-day- events. And remind people that "AIDS still kills"
|
| Philosophy (original language) | Montrer simplement que la contamination se poursuit (chaque jour, 12 nouvelles personnes sont infectées en France) en esquissant un parallèle avec des événements de tous les jours. Et rappeler aux gens que l'"on meurt encore du sida". |
| Problem | AIDS is an illness that no longer scares people, there are fewer celebrity deaths, better treatments…AIDS is now seen as just a chronic illness, all but invisible for the general public.
|
| Problem (original language) | Le sida est une maladie qui ne fait plus peur aux gens, il y a moins de morts de célébrités, de meilleurs traitements... Le sida est maintenant vu comme une maladie chronique, mais invisible pour le grand public. |
| Media Type |
Billboard
|
| Market | France |
| Creative Director |
Chantal Devourdy
|
| Associate Creative Director |
Olivier Lécot
|
| Copywriter |
Catherine Moreau
|
| Art Director |
Mélanie Gautry
|
| Director of Photography (DOP) |
Martin Paar
|
