Pro Rauchfrei - "Smoking Spoilers"

Philipp und Keuntje GmbH

Philipp und Keuntje GmbH Hamburg, Germany

Awards

5832

This ad is part of the ACT Responsible Collection

Brand: Pro Rauchfrei
Country: Germany

Advertiser: Pro Rauchfrei e. V.

Title	Smoking Spoilers
Agency	Philipp und Keuntje GmbH
Campaign	Smoking Spoilers
Advertiser	Pro Rauchfrei e. V.
Brand	Pro Rauchfrei
Posted	January 2021
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Instead of shocking images, smokers get to see spoilers of their favourite series or new movies on their cigarette pack. That said, the sad but true insight is: smokers are much more interested in a spoiler of their fictional character's death than in their own very likely smoking-induced death.In addition to spoilers for popular series and films such as "Game Of Thrones" or "Star Wars", you can use the spoiler generator - available at smoking-spoilers.com - to create your own spoilers with text or spoiling movie scenes. Friends, family and colleagues of the smoker select or generate the appropriate spoiler and attach it to the smoker's cigarettes. Each spoiler includes help info to stop smoking – the only way to avoid the spoilers in the future.The idea of spoilers on cigarettes was liked and shared on social media, especially by non-smokers. It became a trending topic on Twitter, with individual posts from users receiving over 18,000 retweets and over 50,000 likes.
Media Type	Digital
Chief Creative Officer	Diether Kerner
Executive Creative Director	Philip Wienberg
Executive Creative Director	Jan-Sievert Krause
Art Director	Annelie Kuipers
Art Director	Sue Boese
Copywriter	Lukas Bausch
Copywriter	Haye Stein
Project Manager	Christoph Mauser
Project Manager	Kristin Jacobsen
Programmer	Wojciech Michalek
Programmer	Fabian Wischendorf
UX Designer	Benjamin Sauer